Redesigning Homepage for Lonepine Koala sanctuary
Redesigning Homepage for Lonepine Koala sanctuary
Created an accessible, user-friendly experience by focusing on intuitive navigation, engaging visuals, and clear pathways for ticket bookings and visitor information, while reflecting the sanctuary’s conservation mission.
Created an accessible, user-friendly experience by focusing on intuitive navigation, engaging visuals, and clear pathways for ticket bookings and visitor information, while reflecting the sanctuary’s conservation mission.
Created an accessible, user-friendly experience by focusing on intuitive navigation, engaging visuals, and clear pathways for ticket bookings and visitor information, while reflecting the sanctuary’s conservation mission.
Role and Team
Role and Team
As part of Strong Digital’s team, I contributed to the end-to-end redesign of Lonepine Koala Sanctuary's homepage.
Role: UX/UI Designer
Team: Me (Design), 2 Developers, 1 PM, Director (Senior Designer)
Duration: [May – July, 2025]
Tools: Figma, Octopus, Photoshop, Zeplin, Basecamp
As part of Strong Digital’s design team, I contributed to the end-to-end redesign of HPartners’ website
Role: Junior UX/UI Designer (Intern)
Team: Me (Design), 2 Developers, 1 PM, Director (Senior Designer)
Duration: [May – July, 2025]
Tools: Figma, Octopus, Photoshop, Zeplin, Basecamp
Status: Approved design, In Development
Project Goals
Project Goals
Our clear objectives include creating an immersive experience for families, schools, and wildlife enthusiasts. We will focus on rebranding the sanctuary to reflect its commitment to animal welfare and environmental education, ensuring that all user groups feel welcomed and informed.
Our clear objectives include creating an immersive experience for families, schools, and wildlife enthusiasts. We will focus on rebranding the sanctuary to reflect its commitment to animal welfare and environmental education, ensuring that all user groups feel welcomed and informed.
Our clear objectives include creating an immersive experience for families, schools, and wildlife enthusiasts. We will focus on rebranding the sanctuary to reflect its commitment to animal welfare and environmental education, ensuring that all user groups feel welcomed and informed.
Quick Actions
Focus on quick access, streamlining actions and navigation.
Value Proposition
Prioritize clear value, intuitive design, and unique branding.
Conservation Mission
Design features to boost conservation efforts and donations.
Discoverability/Accessibility
Redesigning existing features for more visibility and accessibility.
Research
Research
Target users
Target users
The Lone Pine Koala Sanctuary website should serve a broad audience, from overseas tourists and families to local animal lovers and accessibility-focused visitors by offering clear navigation, engaging content, and practical tools (like online booking, schedules, accessibility info, and educational resources). Integrating features tailored to each audience will help users quickly find what they need and encourage them to visit or support the sanctuary.
The Lone Pine Koala Sanctuary website should serve a broad audience, from overseas tourists and families to local animal lovers and accessibility-focused visitors by offering clear navigation, engaging content, and practical tools (like online booking, schedules, accessibility info, and educational resources). Integrating features tailored to each audience will help users quickly find what they need and encourage them to visit or support the sanctuary.
Key features of the Target users
1. Tourists (Primary Revenue Drivers)
Domestic and international visitors planning a wildlife experience in Brisbane.
Understand ticket pricing & opening hours
View key attractions & experiences
Check transport options
Book tickets easily online
2. Families & Group Visitors
Parents, families, and organised groups seeking an engaging day activity.
View daily schedules & feeding times
Assess child-friendly experiences
Access group pricing & facilities info
Plan a smooth visit itinerary
3. Wildlife Enthusiasts & Conservation Supporters
Animal lovers and environmentally conscious users interested beyond a casual visit.
Explore animal profiles & encounter details
Learn about conservation initiatives
Donate, volunteer, or become members
Engage with educational content
Key features of the Target users
1. Tourists (Primary Revenue Drivers)
Domestic and international visitors planning a wildlife experience in Brisbane.
Understand ticket pricing & opening hours
View key attractions & experiences
Check transport options
Book tickets easily online
2. Families & Group Visitors
Parents, families, and organised groups seeking an engaging day activity.
View daily schedules & feeding times
Assess child-friendly experiences
Access group pricing & facilities info
Plan a smooth visit itinerary
3. Wildlife Enthusiasts & Conservation Supporters
Animal lovers and environmentally conscious users interested beyond a casual visit.
Explore animal profiles & encounter details
Learn about conservation initiatives
Donate, volunteer, or become members
Engage with educational content
Key features of the Target users
1. Tourists (Primary Revenue Drivers)
Domestic and international visitors planning a wildlife experience in Brisbane.
Understand ticket pricing & opening hours
View key attractions & experiences
Check transport options
Book tickets easily online
2. Families & Group Visitors
Parents, families, and organised groups seeking an engaging day activity.
View daily schedules & feeding times
Assess child-friendly experiences
Access group pricing & facilities info
Plan a smooth visit itinerary
3. Wildlife Enthusiasts & Conservation Supporters
Animal lovers and environmentally conscious users interested beyond a casual visit.
Explore animal profiles & encounter details
Learn about conservation initiatives
Donate, volunteer, or become members
Engage with educational content
Final Design
Final Design
Here are some of the prominent screens from the newly designed website.
Here are some of the prominent screens from the newly designed website.
Here are some of the prominent screens from the newly designed website.
Quick actions and value proposition
Quick actions and value proposition
Quick actions and value proposition
Customer success stories along with information resources for trust building
Customer success stories along with information resources for trust building
Customer success stories along with information resources for trust building
Advisor specializations emphasised for a customer connect
Advisor specializations emphasised for a customer connect
Advisor specializations emphasised for a customer connect
Mobile Responsive screens
Mobile Responsive screens
Takeaways
Takeaways
I learned to prioritize effectively when balancing business goals with usability under tight deadlines. By following the design patterns and visual direction set by the senior designer, I maintained consistency while delivering impactful improvements. Working within these constraints pushed me to adapt quickly, ask the right questions, and stay curious about the reasoning behind design choices. This strengthened both my design thinking and ability to contribute meaningfully as part of a team.
Redesigning the website for Lone Pine Koala Sanctuary taught me how to balance emotional storytelling with functional clarity. While the sanctuary’s brand is built on memorable wildlife experiences, users primarily visit the site for practical information like tickets, timings, and directions. This project reinforced the importance of prioritizing user goals over visual experimentation and simplifying information architecture to reduce cognitive load. I also learned to design with real-world context in mind, especially mobile users and same-day planners. Overall, it strengthened my ability to make strategic, user-centered decisions that align both experience and business objectives.
Acknowledgements
Acknowledgements
I’d like to give credit to the senior designer for mentorship and clear guidance throughout the project.
All rights to the project and its design are owned by
I’d like to give credit to the senior designer for mentorship and clear guidance throughout the project.
All rights to the project and its design are owned by
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