Designing a Trust-Driven, Conversion-Focused Website for ATL Pet Stop
Designing a Trust-Driven, Conversion-Focused Website for ATL Pet Stop
Designed ATL Pet Stop's website from the ground up into a user-friendly, lead-generating platform with engaging visuals, streamlined booking, and credibility-building content to connect with local pet owners
Designed ATL Pet Stop's website from the ground up into a user-friendly, lead-generating platform with engaging visuals, streamlined booking, and credibility-building content to connect with local pet owners
Designed ATL Pet Stop's website from the ground up into a user-friendly, lead-generating platform with engaging visuals, streamlined booking, and credibility-building content to connect with local pet owners
Role and Team
Role and Team
As part of Strong Digital’s design team, I contributed to the brand-new design of ATL Pet Stop’s website
Role: UX/UI Designer
Team: Me (Design), 2 Developers, 1 PM, Senior Designer
Duration: [May – July, 2025]
Tools: Figma, Octopus, Photoshop, Zeplin, Basecamp
Status: Live
As part of Strong Digital’s design team, I contributed to the end-to-end redesign of HPartners’ website
Role: Junior UX/UI Designer (Intern)
Team: Me (Design), 2 Developers, 1 PM, Director (Senior Designer)
Duration: [May – July, 2025]
Tools: Figma, Octopus, Photoshop, Zeplin, Basecamp
Status: Live
As part of Strong Digital’s design team, I contributed to the end-to-end redesign of HPartners’ website
Role: Junior UX/UI Designer (Intern)
Team: Me (Design), 2 Developers, 1 PM, Senior Designer
Duration: [May – July, 2025]
Tools: Figma, Octopus, Photoshop, Zeplin, Basecamp
Status: Live
The Challenge
ATL Pet Stop is a newly established, CDC-approved pet facility based in Atlanta, Georgia. The business addresses a critical gap in pet travel logistics by offering quarantine and revaccination services for dogs arriving from high-risk rabies countries. It also plans to expand to general boarding services for cats and dogs.
Below are the key functionalities the website must have.
Submit Documents
Upload vaccination records & documents forpet boarding.
Request Quotes & Info
Receive information about pet's stay in just a few easy steps.
Make Bookings
Design features to boost conservation efforts and donations.
Research
Research
Target Audience
Target Audience
ATL Pet Stop caters to both pet owners and professional pet transporters needing specialised services, with a focus on dogs imported from high-risk rabies countries. Unlike traditional services, they ensure efficient, transparent, and compassionate care to providing a clear, secure, and intuitive platform.
ATL Pet Stop caters to both pet owners and professional pet transporters needing specialised services, with a focus on dogs imported from high-risk rabies countries. Unlike traditional services, they ensure efficient, transparent, and compassionate care to providing a clear, secure, and intuitive platform.
Key segments of the users
1. Pet Owners Importing Dogs from High-Risk Rabies Countries
Needs: Clear guidance on CDC requirements, quarantine processes, and documentation.
2. Professional Pet Transporters & Animal Relocation Companies
Needs: Reliable partner for managing dogs from high-risk regions & standard import and export help, and animal handling for pets going to/from ATL.
3. Veterinary Clinics & Animal Health Professionals
Needs: Referral options for clients importing dogs, quarantine support.
4. International Pet Adoption Agencies & Rescues
Needs: Transport and intake services for adopted dogs from abroad.
Key segments of the users
1. Pet Owners Importing Dogs from High-Risk Rabies Countries
Needs: Clear guidance on CDC requirements, quarantine processes, and documentation.
2. Professional Pet Transporters & Animal Relocation Companies
Needs: Reliable partner for managing dogs from high-risk regions & standard import and export help, and animal handling for pets going to/from ATL.
3. Veterinary Clinics & Animal Health Professionals
Needs: Referral options for clients importing dogs, quarantine support.
4. International Pet Adoption Agencies & Rescues
Needs: Transport and intake services for adopted dogs from abroad.
Key segments of the users
1. Pet Owners Importing Dogs from High-Risk Rabies Countries
Needs: Clear guidance on CDC requirements, quarantine processes, and documentation.
2. Professional Pet Transporters & Animal Relocation Companies
Needs: Reliable partner for managing dogs from high-risk regions & standard import and export help, and animal handling for pets going to/from ATL.
3. Veterinary Clinics & Animal Health Professionals
Needs: Referral options for clients importing dogs, quarantine support.
4. International Pet Adoption Agencies & Rescues
Needs: Transport and intake services for adopted dogs from abroad.
Setting Visual Direction/ Mood Boards
Setting Visual Direction/ Mood Boards
To set a clear visual direction ensuring all design elements work together and align with the project’s aesthetic, we used mood boards, to communicate the intended look and feel, kept the team aligned, and streamlined the process across various themes. This step also served as a creative springboard, inspiring fresh ideas and innovative solutions through exploration of different visual styles.
To set a clear visual direction ensuring all design elements work together and align with the project’s aesthetic, we used mood boards, to communicate the intended look and feel, kept the team aligned, and streamlined the process across various themes. This step also served as a creative springboard, inspiring fresh ideas and innovative solutions through exploration of different visual styles.
To set a clear visual direction ensuring all design elements work together and align with the project’s aesthetic, we used mood boards, to communicate the intended look and feel, kept the team aligned, and streamlined the process across various themes. This step also served as a creative springboard, inspiring fresh ideas and innovative solutions through exploration of different visual styles.
Based on the research and personas, we came up with 3 different themes for the mood boards to present to the client.
Based on the research and personas, we came up with 3 different themes for the mood boards to present to the client.
Based on the research and personas, we came up with 3 different themes for the mood boards to present to the client.
The third mood board "Modern & Mobile-First" was chosen by the client as the theme for the website.
The final mood board "Modern & Mobile-First" was chosen by the client as the theme for their new website.
The third mood board, "Modern & Mobile-First," was chosen by the client as the theme for the website.
Final Design
Final Design
Here are some of the prominent screens from the newly designed website.
Here are some of the prominent screens from the newly designed website.
Here are some of the prominent screens from the newly designed website.
Takeaways
Takeaways
Designing the ATL Pet Stop website from the ground up was a strong exercise in end-to-end UX thinking, from discovery and user research through to visual design and handoff. It pushed me to balance business goals with user needs, making deliberate decisions about information architecture, booking flow, and visual identity rather than defaulting to convention.
Working on a brand-new site with no existing design system also meant building structure and consistency from scratch, which deepened my understanding of how foundational design decisions compound across a product. Most importantly, it reinforced that good design isn't just about aesthetics, it's about creating an experience that builds trust quickly, reduces friction, and drives real outcomes for the business.
Designing the ATL Pet Stop website from the ground up was a strong exercise in end-to-end UX thinking, from discovery and user research through to visual design and handoff. It pushed me to balance business goals with user needs, making deliberate decisions about information architecture, booking flow, and visual identity rather than defaulting to convention.
Acknowledgements
Acknowledgements
I’d like to give credit to the senior designer for mentorship and clear guidance throughout the project.
All rights to the project and its design are owned by
I’d like to give credit to the senior designer for mentorship and clear guidance throughout the project.
All rights to the project and its design are owned by
The Challenge
ATL Pet Stop is a newly established, CDC-approved pet facility based in Atlanta, Georgia. The business addresses a critical gap in pet travel logistics by offering quarantine and revaccination services for dogs arriving from high-risk rabies countries. It also plans to expand to general boarding services for cats and dogs.
Below are the key functionalities the website must have.
Submit Documents
Upload vaccination records & documents forpet boarding.
Request Quotes & Info
Receive information about pet's stay in just a few easy steps.
Make Bookings
Design features to boost conservation efforts and donations.
Weak lead generation due to text heavy website
Limited service content, to guide the users
Lack of trust signals like testimonials or resources
No clear navigation & tools to guide users
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